If They Don’t Know, They Won’t Flow: Why Visibility is Vital in Healthcare Marketing
By Natasha Saavedra | MedPro Dojo
“If they don’t know you, they won’t flow you.” — Grant Cardone
It’s one thing to have a great service, and another to make sure people actually know it exists.
In healthcare, whether you’re running a med spa, wellness clinic, or therapy center, too many professionals rely solely on word of mouth or online ads, forgetting one of the simplest, most effective strategies: getting out into the community.
In this blog, you’ll learn how one simple outreach approach helped turn a local smoothie shop into a thriving med spa and how you can use the same method to grow your visibility and build real relationships that drive referrals.
The message is simple: if people don’t know who you are, they can’t come to you.
Natasha Saavedra from MedPro Dojo shared a real-world example of how powerful in-person networking can be. When she and her team helped transform a smoothie and supplement shop into a med spa, they didn’t just rely on digital marketing. They hit the streets.
In just two hours, they visited 70 offices, dropped off brochures, and introduced themselves to local professionals. The result? Immediate connections, collaborations, and new referral relationships, all from showing up in person.
A. Make Time Every Week to Be Seen
Community marketing doesn’t have to be complicated. Natasha and her team proved that even a short window of time can make a huge impact.
“We did in two hours what most businesses never do all year.”
Commit to spending at least one to two hours a week introducing your services to nearby offices, gyms, schools, or wellness centers. Consistency builds familiarity, and familiarity builds trust.
B. Bring Something Tangible and Educational
Don’t show up empty-handed. Natasha recommends preparing simple brochures or flyers that explain your services and include a QR code that leads directly to your website or social media.
People love quick, easy access to information. Add a small incentive like a discount, a free consultation, or a special offer to encourage engagement.
C. Build Win-Win Relationships
This strategy isn’t just about handing out flyers. It’s about creating partnerships. Natasha shared how their outreach led to collaborations with chiropractors and physical therapy clinics.
Those clinics now display their brochures in waiting areas, creating a steady stream of warm referrals.
Ask yourself: Who can I collaborate with in my community? Who serves the same audience but offers something different?
4. Reflection or Self-Assessment
Have you introduced your clinic or services to local businesses lately?
What partnerships could help you reach more people in your community?
If you had two free hours this week, where could you go to make your presence known?
5. Action Steps / Takeaways
Set a weekly outreach goal. Choose one day to visit at least 5–10 local offices or community spots.
Prepare marketing materials. Include a QR code, social links, and an incentive.
Introduce yourself with confidence. Be brief, friendly, and authentic.
Follow up. Send a quick message or email to thank them for their time.
Track results. Note which visits led to referrals or collaborations.
Small, consistent actions build the kind of reputation no online ad can match.
6. Prefer to Watch Instead?
If you’d like to see this concept broken down in action, watch the video here:
👉 https://youtu.be/fQXfTovtH40
7. Final Thought / Closing Message
Visibility fuels opportunity.
Whether you’re a clinic owner, a provider, or a marketing lead, your growth depends on being known in your community.
So the next time you wonder why business is slow, remember Natasha’s words:
“If they don’t know, they won’t flow.”
Who can you introduce yourself to this week?
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Whether it’s through training, coaching, or leadership development, we’ll help you raise your lid and unlock your full potential.
📧 Email: [email protected]
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