Are You Killing Your Close Without Even Knowing It?
Why Most Teams Miss the Moment That Matters—And How to Train Them to Never Miss Again
Why Most Teams Miss the Moment That Matters—And How to Train Them to Never Miss Again
Most People Think “Objection” Means “No.” That’s a Lie. Let’s get real. When someone says, “I need to think about it,” or “That’s a lot of money,” your stomach might drop. You might freeze or get defensive. But here’s the truth that no one told you early enough: An objection isn’t a rejection. It’s a signal. Welcome to the dojo—where we don’t run from objections, we train to crush them.
Have you ever received a text from an employee saying, "I’m exhausted. I’m not coming in today. Figure it out."? It’s easy to assume they’re just slacking off, but in reality, this is a sign of something deeper—your practice may have a team culture problem. When major issues arise, it’s often because small things have been ignored for too long. And when those small things pile up, burnout and disengagement follow. The truth is, no one wakes up one day and suddenly decides to quit. It happens gradually when people feel unheard, undervalued, and overworked.
In any medical practice, the foundation of success is a strong, high-performing team. But what happens when your team isn’t functioning at its best? Today, we’re breaking down common team dysfunctions based on the powerful insights from The Five Dysfunctions of a Team by Patrick Lencioni. These issues can hinder growth, patient care, and your overall practice success. Let’s dive in and identify what might be holding your team back—and how you can transform it into a cohesive, results-driven unit.