Stop Fearing Objections Start Embracing Them

Most People Think “Objection” Means “No.” That’s a Lie. Let’s get real. When someone says, “I need to think about it,” or “That’s a lot of money,” your stomach might drop. You might freeze or get defensive. But here’s the truth that no one told you early enough: An objection isn’t a rejection. It’s a signal. Welcome to the dojo—where we don’t run from objections, we train to crush them.