Have you noticed that some clinics set weekly goals, but the numbers seem to fluctuate randomly week to week? Or perhaps your team hits a high mark one week, only to fall short the next? You’re not alone.

The truth is, setting goals without context or strategy can actually send your team backward instead of forward. The good news? There’s a method to set realistic, actionable goals that keep your KPIs moving upward, your team aligned, and your patients engaged.

Let’s explore how goal-setting done right transforms both team performance and patient care.

🧠 Why Weekly Goals Are More Than Just Numbers

Goals aren’t just arbitrary targets—they’re a tool to create control over your environment and drive meaningful results. They help your team understand what’s expected, measure progress, and adjust actions to get better outcomes.

At MedPro Dojo, when we review weekly KPIs, we focus on three key metrics:

• Total patient visits

• New patients and reported findings

• Care program acceptance

By tracking these indicators, leaders and teams can make data-driven decisions instead of guessing or setting arbitrary numbers.

💡 Tip 1: Set Goals Above What You Already Achieved

One of the most common mistakes is setting next week’s goals lower than the numbers you just hit. For example:

If your team completed 280 visits this week, don’t aim for 260 next week. Instead, aim slightly higher—say, 285.

By using last week as the baseline and building slightly above it, you prevent backward trends and encourage continuous growth.

📝 Tip 2: Factor in Care Program Adjustments

Setting goals isn’t just about total visits; it’s about understanding the patient mix:

• How many new patients started a care program?

• How many visits does each patient need per week?

• Are some patients transitioning to wellness or reducing visits?

For instance, if 10 new patients start care at three visits per week, that’s 30 additional visits to factor into your weekly goal. By accounting for these sub-indicators, your targets become realistic, measurable, and actionable.

🔑 Tip 3: Work the Sub-Indicators to Achieve Your Main KPI

Sometimes the overall numbers might seem low, but you have levers to pull:

• Recalls: reach out to patients who missed appointments

• Reactivations: bring back patients who paused care

• Make-up visits: ensure canceled or no-show patients reschedule

By identifying which sub-indicators affect your main KPIs, you can proactively influence outcomes, instead of waiting for numbers to improve by chance.

🎯 Bringing It All Together

When weekly goals are set intentionally and tracked wisely:

✅ Your team has clarity and control over outcomes
✅ Patient care is optimized with structured follow-ups
✅ KPIs trend upward consistently, preventing downward slips
✅ Team accountability and collaboration improve

The goal isn’t just to hit a number—it’s to align actions, measure what matters, and drive continuous improvement.

💡 Final Thought: Are Your Goals Driving Growth—or Drift?

If your weekly targets are set arbitrarily, or you’re not reviewing KPIs regularly, your team may be unknowingly heading backward. Start by reviewing last week’s performance, accounting for sub-indicators, and setting goals slightly above your previous success.

Small, intentional steps each week add up to big improvements over time.

🎥 Prefer to Watch Instead?

If you’d rather see this concept broken down in action, watch the video here: The KPI Mistake Holding You Back

WHO WE ARE

At MedPro Dojo, we help healthcare teams strengthen culture, communication, and accountability through frameworks built on measurable goals. Whether you’re leading a clinic, training a team, or managing patient care, we’ll help you create a results-driven practice that consistently hits its targets.

📩 Email: [email protected]
📞 Call or Text: (833) 678-0800
📕 Book a Discovery Call Today